The call came through to my desk and I promptly entered the boardroom. I smiled as I saw my cup of tea waiting for me. 2 sugars…mmmm. Perfect.
4 hours passed whilst we put our heads together around the table like busy bees and debated the best way forward. What to do? When to do it? Who to do it? And How?
I knew there was a lot on my plate but I couldn’t wait to get started, especially with the highly qualified and skilled team I had working with me.
We decided to go back to basics; to strip everything to the bare brickwork and do a “SWOT” analysis. In case you don’t know….a SWOT analysis isn’t working out who does the most homework, i.e. “Who is the SWOT?”, but , “What is the SWOT?” – what are the Strengths, Weaknesses, Opportunities and Threats of our product and the market it was entering.
Once we’d completed the SWOT, we then compiled all our findings in a report and from this, developed a “product content” plan.
We identified untouched avenues to focus on, but our primary concern was always (and always will be) on how we can help people manage their money properly and intelligently! Being part of the ClearDebt group, our team is very aware of the circumstance in which people enter into Debt Management Plans and Individual Voluntary Arrangements, as well as the strain and frustration it must cause. Because of this, one of our main priorities with ClearCash was to help people understand how to manage their finances better, and to empower them with the best tools to do this. With that in mind, we have created the Budget Master! – Check out my next blog for a whole update on how this works!
As I have always aimed high in life and set targets, we, as a team, intend for ClearCash to set a new benchmark in the prepaid card industry, and to be nominated for the prepaid card awards. Our primary concerns are our clients - hence our motto of “Intelligent Money Management” and this will be the premise we work on from now and in to the future.
Tags: Board Meeting, ClearCash, icount, PrePaid Card
